Always read something that will make you look good if you die in the middle of it.

–P.J. O’Rourke

Not only will reading these books make you look good – but applying the lessons shared in each will put you head and shoulders above your competitors!

Start With Why – Simon Sinek

What does it take to lead and inspire?

Most companies and individuals talk about what and how they do what they do. Leaders talk about why they do what they do. Discover the power of why.

Made to Stick – Chip Heath, Dan Heath

Do you want the ideas you share to be unforgettable?

This is some of the best writing I’ve ever seen on why some ideas thrive, why others die, and how to improve your idea’s chances of sticking in people’s mind.

Insanely Simple – Ken Segall

Can you simplify and still improve effectiveness?

I’m a firm believer that Simplicity Sells while Complexity Kills. Ken shows you the processes Apple used to weed out complexity, improve usability, and increase effectiveness in everything they did.

TED Talks – Chris Anderson

Want to be unforgettable and inspiring in your communications?

TED offers the most unforgettable and inspiring speakers. This book offers the best step by step process these speakers use to develop their awesome communications. ‘Nuff said, except to point out that this technique will work for your written communications as well.

Building a Story Brand – Donald Miller

Is your brand a story worth telling?

Miller lays out the seven elements of powerful storytelling and shows you how to dramatically improve your connection with customers to grow your business.

Switch – Chip Heath and Dan Heath

How do you change minds when change is hard?

Regardless of the business you’re in – what you really sell is change. Discover the tricks, triggers and techniques to effectively changing people’s minds.

Think Like a Freak – Steven Levitt and Stephen Debner

Are conventional beliefs and the emulation of ‘leaders’ holding you back?

Albert Einstein, Steve Jobs, Henry Ford – all ‘Freaks’ who thought radically different than everybody else, who flouted convention and changed the world.

Levitt and Debner show you how to think more productively, more creatively, more rationally—to think, that is, like a Freak.

Rework – Jason Fried, David Heinemeier Hansson

Are you aware that most of the expert advise you receive is just wrong?

The founders of Basecamp share the truth about what it really takes to thrive in business.

7 Habits of Highly Successful People – Stephen Covey

Are your habits working for you or against you?

First published in 1990 and still as relevant today, Covey reveals a step-by-step pathway for living a more successful, effective and satisfying life – both personally and professionally.

The E Myth Revisited – Michael E. Gerber

Why do most small businesses fail, and how can you avoid it from happening to you?

Gerber dispels the myths about starting your own business, and draws the vital, often overlooked distinction between working on your business and working in your business.

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