Not only will reading these books make you look good – but applying the lessons shared in each will put you head and shoulders above your competitors!
What does it take to lead and inspire?
Most companies and individuals talk about what and how they do what they do. Leaders talk about why they do what they do. Discover the power of why.
Do you want the ideas you share to be unforgettable?
This is some of the best writing I’ve ever seen on why some ideas thrive, why others die, and how to improve your idea’s chances of sticking in people’s mind.
Can you simplify and still improve effectiveness?
I’m a firm believer that Simplicity Sells while Complexity Kills. Ken shows you the processes Apple used to weed out complexity, improve usability, and increase effectiveness in everything they did.
Want to be unforgettable and inspiring in your communications?
TED offers the most unforgettable and inspiring speakers. This book offers the best step by step process these speakers use to develop their awesome communications. ‘Nuff said, except to point out that this technique will work for your written communications as well.
Is your brand a story worth telling?
Miller lays out the seven elements of powerful storytelling and shows you how to dramatically improve your connection with customers to grow your business.
How do you change minds when change is hard?
Regardless of the business you’re in – what you really sell is change. Discover the tricks, triggers and techniques to effectively changing people’s minds.
Are conventional beliefs and the emulation of ‘leaders’ holding you back?
Albert Einstein, Steve Jobs, Henry Ford – all ‘Freaks’ who thought radically different than everybody else, who flouted convention and changed the world.
Levitt and Debner show you how to think more productively, more creatively, more rationally—to think, that is, like a Freak.
Are you aware that most of the expert advise you receive is just wrong?
The founders of Basecamp share the truth about what it really takes to thrive in business.
Are your habits working for you or against you?
First published in 1990 and still as relevant today, Covey reveals a step-by-step pathway for living a more successful, effective and satisfying life – both personally and professionally.
Why do most small businesses fail, and how can you avoid it from happening to you?
Gerber dispels the myths about starting your own business, and draws the vital, often overlooked distinction between working on your business and working in your business.